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Mediakeepsonchangingrapidlynowadays.Fromra-dioandtelevisiontointernetsocialmediasmartphoneandtabletetc.alltheseadduptoamobilemediaenvironmentontheinternet.Tisisournewmediaplatormorinorma-tionnewsandentertainmentwhichissomuchaboutourdailyneeds.FacedwiththismediachallengeourboardandstafinoneheartareearnestlyseekingtheLordsguidance.ShowersoBlessingSOBEMisdeterminedtoexploreintonewmediaanditscommunicationstrategywhileholdingonwiththetraditionalmediaplatorm.WeproclaimtheGospelthroughmediawithauthenticliestories.InthepastGodhasledusintoradiotelevi-sioninternetandLiecare.Ourprogramsarealsoshownoninternetandcompactdiscswhichsupportmissionaryandchurchministries.GlobalizationoVProductionTanksbetoGodandortheinvitationsomissionariesandpastorsromplacesourVproductionteamhastakentripslastyeartoOttawainCanadaNewYorkintheUnit-edStatesoAmericaLondonintheUnitedKingdomandParisinFranceharvestingahanduloliestories.Tedi-erentlieexperienceswitnessthesameGodandbringJesustomanythosewhohavenotattendedchurch.LocalizationoRadioProductionAudioprogrampenetratesuniquelytoaudiencesinhouseholdsdrivingontheroadorontheinternetasatrend.Inthepastyearwekeptondevelop-ingsuchproductionswithhelpsrombranchesaimingatattractingmorelocalaudiences.Teseincluderadiopro-gramsonMetroRadioinHongKongaswellasproductioninpartbyourVancouverBranch.Localizationalsomeansahigherleveloresponsivenesstolocalcommunities.Tankullyourproductionstafcomparativesmallinsizeexcelsinteamsynergy.Incopingwithspecicchal-lengeslastyearwemanagedtoconsolidateandstarttry-ingadoubleteamstructure.ohelpwithourVancouverBranchalsostartedparticipatingproductionwork.AlongwithsupportsromHongKongBranchwearelookingatmoreAsianandlocalproductionsaswemoveorwardonanewdirectionoanewplatormtoachieveourmission.Terearealreadyabout1100SOBEMsegmentsonYou-ubewithabout2.6millionaccessessoar.WehavealsolaunchedourrstocialFacebookanpagelastOctoberorprogrampromotionministryupdatesanddevotion-alhelps.Numberoansisontheriseandnevershortoansbecomingmediathemselvesinorwardingmessagestoamilyandriends.UpgradingDepartmentalFunctionsoMeetNewChallengesOurMarketingDepartmenthasbeenupgradedandrenamedasMediaCommunications.Itsmandatehasstretchedromprogrampromotionandcor-poratecommunicationsintointernetandmobileplatormdevelopmentaswellasstrategicplanningandimplementa-tionocontentdevelopmentorprogramandmessages.Weareaimingatmulti-communicationswithamediavarietytoincludehighlightepisodesshorteaturesopenchannelsetc.OurmidtolongtermgoalislaunchingaSOBEMruncontentplatormontheinternettobreaklanguageandcul-turalbarriersinreachingouryoungergeneration.SOBEMsBoardGeneralSecretaryDeputyGeneralSec-retaryandallstafmembersareworkinghardtogetherorourdevelopmentintonewmediaalsobysteppingupwithlongtermplanning.OurinitialcostestimateorsettinguptheSOBEMruninternetchannelisabout100000.Wehopetoraisethisextranancialresourceinthecomingyear.Wealsoneedmorepeopleromthechurchcom-munitytotakepartespeciallythosepassionatemis-sion-mindedandtalentedyouths.Wewouldliketohavethemasourthinktankanddrivingorce.Weappealoryourprayerandsupportinactions.SOBEMsnewdirectionoministrycanbesummarizedasollowsFacinganewgenerationofChineseyouthsDevelopinganewmediacommunicationplatformExploringnewcommunitiesamongoverseasandmainlandChinaStridingnewstepstogetherwithchurchpersistentlyfortheGospelGeneralSecretaryReportRev.JimTamHoldingOnWithTraditionalMediaExploreIntoNewMediaGeneralSecretaryReport8sothatwemaypresenteveryoneandteachingeveryonewithallwisdomfullymatureinChrist.Colossians128Heistheoneweproclaimadmonishing